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A minimalist image showing a closed laptop lying flat on a reflective surface. Above the laptop, the word 'SEO' is displayed in a pixelated font. Below the laptop, a line graph with dots indicates an upward trend. The image represents the concept of SEO (Search Engine Optimization) and its role in improving website rankings.
DIGITAL MARKETING OPTIMIZATION

Cos’è la SEO?

Posted by efantoni on September 10, 2024
Two colleagues working together at a desk, focusing on a website layout design. One person is typing on a laptop while the other is holding a sheet of paper with wireframe sketches and pointing at the laptop screen with a pen. The workspace includes a smartphone, a calculator, a glass of water, and a small potted plant. The scene conveys collaboration in web development or UX/UI design.
DIGITAL MARKETING OPTIMIZATION

Come posso migliorare il posizionamento del mio sito web con la SEO?

Posted by efantoni on
Two men working together in an office setting, writing on a transparent glass board. One person is writing with a marker, while the other is observing the notes. The writing on the board includes terms like 'Backlink,' 'Content,' and 'Optimization,' suggesting a brainstorming session or strategy planning related to SEO or digital marketing. The background is slightly blurred, with a large, bright green sign partially visible.
DIGITAL MARKETING OPTIMIZATION

Cosa Rende Efficace un Programma SEO?

Posted by efantoni on
A group of business professionals having a meeting around a wooden table. Three people are seated with open laptops displaying charts and graphs, while one person stands at a whiteboard giving a presentation. The attendees are engaged in discussion, with notebooks, coffee cups, and documents scattered on the table. The scene conveys a collaborative work environment focused on data analysis and strategy planning.
DIGITAL MARKETING OPTIMIZATION

La checklist SEO sempre aggiornata

Posted by efantoni on
A wooden desk covered with various business-related items. On the desk are a laptop, calculator, notebook with sketches, invoices, financial documents, a tax refund form, and a newspaper with the headline 'Economy of the European Union.' There are also two cups of coffee, a smartphone displaying the time as 08:15, a small potted succulent plant, and a clipboard. The scene conveys a busy, organized workspace focused on financial planning and business activities.
DIGITAL MARKETING OPTIMIZATION

8 Modi in cui i servizi PPC portano la pubblicità delle piccole imprese al livello successivo

Posted by efantoni on
A futuristic, high-tech scene depicting artificial intelligence. A humanoid robot with a sleek, metallic design is interacting with a glowing holographic brain composed of circuits. The robot is touching a bright, illuminated point with its finger, symbolizing AI interaction. In the background, a room filled with computer systems and glowing monitors can be seen, along with a smaller humanoid figure sitting at a workstation. The environment reflects the blend of advanced technology and AI, with data streams and holographic elements enhancing the atmosphere.
DIGITAL MARKETING OPTIMIZATION

Discussione sulla qualità dei contenuti generati dall’intelligenza artificiale: 7 passi per migliorare i contenuti creati con l’IA

Posted by efantoni on September 9, 2024
A person working at a table with a laptop and smartphone. One hand is typing on the laptop keyboard, while the other holds a smartphone connected via a charging cable. A takeaway coffee cup and a pair of glasses are placed next to the laptop on the table. The background is blurred, suggesting a casual, modern workspace or cafe setting.
DIGITAL MARKETING OPTIMIZATION

5 Migliori Pratiche SEO Tecniche che Non Puoi Ignorare

Posted by efantoni on
A person working on a laptop, typing on the keyboard and interacting with a digital interface on the screen. The laptop is placed on a desk next to a potted plant and a smartphone. The screen displays a messaging or collaboration app, and the person is wearing a smartwatch on their left wrist, focusing intently on their work.
DIGITAL MARKETING OPTIMIZATION

4 Pratici modi per avere successo nella gestione delle campagne PPC per i principianti

Posted by efantoni on
A flat lay illustration of a graphic designer's workspace, featuring a laptop, drawing tablet with stylus, smartphone, color palette, USB cable, contact lens case, notebook with pencil and eraser, glasses, and a cup of coffee. The objects are arranged neatly on a light teal background, representing essential tools for design work.
WEB DESIGN

10 regole di web design SEO-friendly da seguire

Posted by efantoni on
Alt text: "An illustration of a digital designer working at a desk. The designer is seated in front of a desktop computer, using a digital drawing tablet. The workspace includes design software icons (AI, PS, and Sketch), a keyboard, a mouse, a coffee cup, and color swatches. The computer screen shows a design in progress, featuring image editing tools. The setting is modern and minimalistic, with muted teal and green tones."
SEO CONTENT

9 passaggi pratici per aggiornare i contenuti Web

Posted by efantoni on

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Bruce-Clay-Europe_Enrica-Fantoni

Enrica Fantoni

CEO & Co-Founder

Enrica Fantoni lavora nel marketing digitale dal 2002, iniziando la sua carriera come freelance nel Web Design collaborando anche con JobPilot (acquistato da Monster). Nel 2004 ha fatto parte del Gruppo Kelkoo e poi di Yahoo dove ha trascorso oltre 11 anni nel marketing digitale, ricoprendo diversi ruoli con crescenti responsabilità e gestendo un team di circa 10 persone.

Bruce-Clay-Europe_Tiziana-Lattaruli

Tiziana Lattaruli

Partner e Chief Marketing

Tiziana Lattaruli lavora nel marketing digitale dal 1999, iniziando la sua carriera con il lancio di Lycos Europe e HotBot, noto portale web e motore di ricerca pioniere, nelle prime fasi dell'era digitale. Dopo 4 anni nel Gruppo Bertelsmann, si è unita al team di Yahoo e ha trascorso oltre 11 anni nei media digitali ricoprendo diversi ruoli con crescenti responsabilità.

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