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A playful scene featuring two cartoonish frog figurines using tablets while sitting and lying beside an old-school computer. The computer screen displays the Google homepage with a magnifying glass highlighting the Google logo. One frog is seated upright holding a tablet, while the other frog is reclining, also holding a tablet. The background is an outdoor, blurred natural setting, adding to the whimsical nature of the image. The scene humorously represents technology and search engine usage.
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Convalida i tuoi consigli SEO con i suggerimenti di Google

Pubblicato da Bruce Clay Europe il September 12, 2024
A digital illustration showing various interconnected devices, including a laptop, tablet, smartphone, desktop monitor, and a Wi-Fi router. The devices are connected with blue lines, symbolizing network communication. A globe in the background represents global connectivity. Some screens display a shopping cart icon, suggesting e-commerce or online transactions. The scene depicts the concept of interconnectedness in the digital world, likely related to online services or communication technology.
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Come utilizzare l’elemento link canonico per i contenuti duplicati

Pubblicato da Bruce Clay Europe il September 11, 2024
A person working on a laptop with one hand typing on the keyboard and the other hand holding a glowing blue 'SEO' icon with a gear symbol. The background is blurred, focusing attention on the hand and the laptop. The image represents SEO (Search Engine Optimization) and its technical aspects, symbolized by the gear, in the context of digital marketing or website management.
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La guida definitiva per vincere alla grande con la SEO d’impresa

Pubblicato da Bruce Clay Europe il
A person working on a laptop at a wooden desk, typing with both hands. The individual is wearing a smartwatch and a wedding ring. On the desk, there is a small potted plant with yellow flowers and a decorative card, alongside a notebook and an envelope. The background is softly blurred, creating a calm and focused work environment, possibly in a home office or co-working space.
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URL assoluto vs relativo: qual è la differenza?

Pubblicato da Bruce Clay Europe il September 10, 2024
A Samsung tablet displaying the Google search homepage is placed on a wooden desk. Next to the tablet, there is a smartphone and a stylus pen. In the background, a blurred coffee cup sits on a saucer. The image suggests a work or research setup, with a focus on online browsing or SEO activities.
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Come posizionarti più in alto su Google in 9 passi

Pubblicato da Bruce Clay Europe il
This image shows a man giving a speech or presentation in a formal setting, captured through the lens of a smartphone. The hand of the person holding the phone frames the speaker, who is gesturing with one hand as he talks. The background features an audience, some of whom are listening attentively, with a blurred office or conference setting. The image emphasizes modern communication, where moments are often captured and shared via mobile devices.
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Pratiche social e di pubbliche relazioni a supporto della SEO per principianti

Pubblicato da Bruce Clay Europe il
Meta descriptions from Google search results
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Le Meta Description sono ancora importanti?

Pubblicato da Bruce Clay Europe il
A person working at a desk, typing on an Apple keyboard in front of an iMac displaying the Google search homepage. On the desk, there is a microphone (labeled 'RØDE'), a smartphone, and a desk lamp. The scene suggests a workspace setup for tasks like SEO, content creation, or digital marketing, with a focus on online research and copywriting.
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Corso intensivo di SEO Copywriting

Pubblicato da Bruce Clay Europe il
A close-up image of a hand pointing towards a row of five stars, with four of the stars glowing yellow and the fifth one partially transparent. The person is wearing a business suit, and the gesture represents a rating or review system, commonly used in customer feedback or product reviews.
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3 Tipi di Recensioni di Prodotti E-commerce per SEO e Conversioni

Pubblicato da Bruce Clay Europe il
A magnifying glass is held up to the Google search engine homepage, enlarging the Google logo. The browser tab and address bar are visible at the top, while the search bar and buttons below the logo are slightly blurred. The image highlights the concept of searching and navigating the web, with a focus on Google's prominence as a search engine.
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Gli Aggiornamenti Esplosivi di Marzo di Google: La mia opinione

Pubblicato da Bruce Clay Europe il
A minimalist image showing a closed laptop lying flat on a reflective surface. Above the laptop, the word 'SEO' is displayed in a pixelated font. Below the laptop, a line graph with dots indicates an upward trend. The image represents the concept of SEO (Search Engine Optimization) and its role in improving website rankings.
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Cos’è la SEO?

Pubblicato da Bruce Clay Europe il
Two colleagues working together at a desk, focusing on a website layout design. One person is typing on a laptop while the other is holding a sheet of paper with wireframe sketches and pointing at the laptop screen with a pen. The workspace includes a smartphone, a calculator, a glass of water, and a small potted plant. The scene conveys collaboration in web development or UX/UI design.
DIGITAL MARKETING OPTIMIZATION

Come posso migliorare il posizionamento del mio sito web con la SEO?

Pubblicato da Bruce Clay Europe il
Two men working together in an office setting, writing on a transparent glass board. One person is writing with a marker, while the other is observing the notes. The writing on the board includes terms like 'Backlink,' 'Content,' and 'Optimization,' suggesting a brainstorming session or strategy planning related to SEO or digital marketing. The background is slightly blurred, with a large, bright green sign partially visible.
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Cosa Rende Efficace un Programma SEO?

Pubblicato da Bruce Clay Europe il
A group of business professionals having a meeting around a wooden table. Three people are seated with open laptops displaying charts and graphs, while one person stands at a whiteboard giving a presentation. The attendees are engaged in discussion, with notebooks, coffee cups, and documents scattered on the table. The scene conveys a collaborative work environment focused on data analysis and strategy planning.
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La checklist SEO sempre aggiornata

Pubblicato da Bruce Clay Europe il
A wooden desk covered with various business-related items. On the desk are a laptop, calculator, notebook with sketches, invoices, financial documents, a tax refund form, and a newspaper with the headline 'Economy of the European Union.' There are also two cups of coffee, a smartphone displaying the time as 08:15, a small potted succulent plant, and a clipboard. The scene conveys a busy, organized workspace focused on financial planning and business activities.
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8 Modi in cui i servizi PPC portano la pubblicità delle piccole imprese al livello successivo

Pubblicato da Bruce Clay Europe il
A futuristic, high-tech scene depicting artificial intelligence. A humanoid robot with a sleek, metallic design is interacting with a glowing holographic brain composed of circuits. The robot is touching a bright, illuminated point with its finger, symbolizing AI interaction. In the background, a room filled with computer systems and glowing monitors can be seen, along with a smaller humanoid figure sitting at a workstation. The environment reflects the blend of advanced technology and AI, with data streams and holographic elements enhancing the atmosphere.
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Discussione sulla qualità dei contenuti generati dall’intelligenza artificiale: 7 passi per migliorare i contenuti creati con l’IA

Pubblicato da Bruce Clay Europe il September 9, 2024

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    Bruce-Clay-Europe_Enrica-Fantoni

    Enrica Fantoni

    CEO & Co-Founder

    Enrica Fantoni lavora nel marketing digitale dal 2002, iniziando la sua carriera come freelance nel Web Design collaborando anche con JobPilot (acquistato da Monster). Nel 2004 ha fatto parte del Gruppo Kelkoo e poi di Yahoo dove ha trascorso oltre 11 anni nel marketing digitale, ricoprendo diversi ruoli con crescenti responsabilità e gestendo un team di circa 10 persone.

    Bruce-Clay-Europe_Tiziana-Lattaruli

    Tiziana Lattaruli

    Partner e Chief Marketing

    Tiziana Lattaruli lavora nel marketing digitale dal 1999, iniziando la sua carriera con il lancio di Lycos Europe e HotBot, noto portale web e motore di ricerca pioniere, nelle prime fasi dell'era digitale. Dopo 4 anni nel Gruppo Bertelsmann, si è unita al team di Yahoo e ha trascorso oltre 11 anni nei media digitali ricoprendo diversi ruoli con crescenti responsabilità.

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