7 Proven Strategies To Increase Website Traffic for Your Business

Consumers today are increasingly self–sufficient — they want to soak up as much information about your business as possible before making the decision to buy.

So, where do they go for their research? Your website. That means businesses must focus on generating traffic in order to compete and make money.

In this blog, we will cover actionable ways to increase traffic to your website and land more sales:

1. Search Engine Optimization
2. Content Marketing
3. Social Media Marketing
4. Public Relations
5. Email Marketing
6. Targeted Online Advertising
7. Analysis and Adaptation

FAQ: How can SEO increase traffic?

1. Search Engine Optimization

This one is a no-brainer. The goal of search engine optimization (SEO) is to drive traffic to your website. SEO improves websites so they can rank higher in search results. And when you rank higher, you yield more traffic to your website.

SEO comprises different approaches, including technical SEO, on-page SEO and off-page SEO. Some of the tactics include:

• Conducting thorough keyword research
• Developing a high-quality SEO content strategy
• Doing thorough competitive research to inform your SEO program
• Optimizing the performance of your website
• Monitoring and fixing technical issues
• Creating a clear website structure to benefit visitors and search engines
• Optimizing each critical webpage with SEO best practices

When you look at your brand in a popular search engine such as Google, you want to review what searchers will see. How well does the description of your site match what you do and who you are? What pages show up under your main page when you search for your brand? As an example, you can see how “Bruce Clay” appears in Google when searched. It’s clear that Bruce Clay is an SEO company that offers search marketing services worldwide.

As you work to increase website traffic for your business, you also want to ensure that people see what you want them to see with that increased traffic.

2. Content Marketing

“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” – David Beebe, branded content producer.

Content is critical for ranking in the search results and providing value to your target audience.

But today, content is held to extremely high standards by Google. The content you create must provide value and must be helpful.

To rank well in search engines, your content must demonstrate experience, expertise, authoritativeness and trust, otherwise known as E-E-A-T. For some subjects, direct experience is critical.

Providing helpful information along the customer journey will lead visitors to your website when they’re ready to purchase.

For more, see:

• The Complete Guide to the Basics of Google’s E-E-A-T
• What is Content Optimization?
• SEO Content Rules To Live By
• How SEO Supports the Customer 
• What Makes a Webpage Quality

3. Social Media Marketing

Social media can be an incredibly effective tool for increasing traffic to your site.

Establish yourself as an authority on platforms relevant to your target market and regularly post engaging updates that pique followers’ interest.

In addition, you need to manage your presence in the social media communities by interacting with followers and utilizing paid promotional campaigns to broaden your reach and bring in additional visitors to your website.

It’s important to remember that social media marketing extends beyond providing updates and information about your products or services. Of course, you want to establish your brand, but you also need to interact with your followers. Building an audience on social media includes engaging with the people who show up to your account.

As your audience grows, we recommend hiring a community manager who specifically focuses on engaging with your followers. Building a brand relationship with people interested in your brand is one of the best ways to increase conversion rates.

4. Public Relations

Gaining mentions and publications on influential websites in your niche or high-profile media outlets can significantly enhance your brand while driving traffic back to your website.

In the context of SEO, there are some rules to follow regarding public relations, specifically press releases. To learn more about that, see Why Press Releases Still Matter to SEO and How to Write a Press Release That Entices Media.

5. Email Marketing

Email marketing is a very effective strategy for reaching your audience and bringing traffic to your site. It also gives you a high return on investment — research shows that email marketing ROI yields $36 for every $1 spent.

Emailing your subscribers keeps them informed with news, updates, information, or special promotions, and it ensures they will likely become repeat visitors to your website or customers of your products.

Email marketing is a complex strategy that involves different messaging for different audiences, so be sure that anything you send is helpful and relevant to the people receiving it.

6. Targeted Online Advertising

Google estimates that for every $1 you spend on Google Ads, you get $8 in return.

Digital advertising like Google Ads or social media ads lets you focus on targeting a specific audience to deliver uber-relevant ads.

Ad platforms allow advertisers to target potential customers based on demographics, interests and behavioral characteristics, creating highly effective digital campaigns.

This, in turn, allows you to drive targeted traffic to your site.

7. Analysis and Adaptation

Regularly monitoring website traffic with tools like Google Analytics and Google Search Console can help identify patterns, trends and areas ripe for optimization.

Studying visitor behaviors and the performance of your webpages gives you insights to adapt strategies accordingly.

Remember: Digital marketing is never done – it only evolves.

Increasing website traffic requires time and dedication, so be patient while staying aware of current digital trends.

Our SEO experts can help you increase website traffic, leads, conversions, sales and revenue. Reach out to us for a free consultation and let’s discuss how we can improve your SEO.

FAQ: How can SEO increase traffic?

SEO is a popular strategy to increase traffic to your website and convert this traffic into customers. Hence, all the most successful businesses take SEO very seriously, as it helps them grow to where they are now.

SEO is crucial because it involves optimizing content and website structure to increase your brand’s visibility in search engines. With the right SEO plan rooted in the proper techniques, traffic and conversions can grow significantly.

Search engines use complex algorithms to evaluate websites. By aligning your website with these search engines, your chances of appearing higher in search results increase, leading to more people seeing and clicking on your website.

The first part of SEO is keyword research. Keywords are words or phrases people type into search engines when seeking information. By identifying relevant keywords related to your website content and including them in titles, headings and content for optimization purposes, you can help search engines understand what the site is about while increasing its visibility through relevant searches.

Content creation is another critical SEO tactic, with search engines favoring websites offering visitors valuable and pertinent information. By regularly adding fresh and engaging content, you can bring in more visitors while increasing the time they stay on your website; both will improve search rankings while simultaneously building up a loyal following for future campaigns.

Alongside optimizing your site’s content, you must prioritize building high-quality backlinks from other reputable websites pointing back to it. When other trustworthy sites link back to your website, this signals to search engines that your content is trustworthy and valuable, improving rankings and driving more organic traffic to your business.

As with all SEO-related activities, monitoring and assessing efforts requires constant evaluation. Tools like Google Analytics are practical tools for measuring website performance by tracking metrics such as visitor count, bounce rate and conversion rates, giving insight into improvement areas while fine-tuning SEO strategies.

By implementing these SEO techniques and staying abreast of current trends and best practices, you can drive more visitors to your website while increasing its presence in search engine results. Remember, SEO is an ongoing process; continue refining and optimizing strategies until long-term success has been reached.

Step-by-step Procedure for Optimizing Content on Websites:

1. Research keywords to uncover relevant phrases and words for your website.
2. Be sure to include these keywords throughout the content on your website, from title tags and meta descriptions to headings and subheadings.
3. Ensure that the content provided to visitors is helpful, well-organized and intuitive for them to access.
4. Building an authoritative network with high-quality links in your field is key to long-term business success.
5. Consider writing guest blog posts on reliable sites and engaging your target market via social media and online communities.
6. Analytical tools provide an invaluable way to monitor and analyze the performance of your website. Monitor who is visiting, their behaviors and any traffic sources resulting from visits.
7. Data analytics allows analysts to quickly recognize trends and user preferences by using collected information to perform data analyses on it.
8. Adopt a data-driven approach to optimizing your SEO strategy.
9. Optimize your content based on feedback from visitors.
10. Stay current on the search engine algorithm changes and SEO best practices.
11. Optimize your Core Web Vitals page speed to enhance user experience and SEO rankings.
12. Use social media to spread information about your website content.
13. Utilize email marketing to inform your target audience about your website to increase traffic.
14. Stay ahead of your competitors by performing regular analyses to pinpoint areas for improvement.
15. Put different SEO techniques through their paces and observe how they impact website traffic.
16. Tweak meta tags and descriptions on your website to improve click-through rates, increasing clicks-per-visits.
17. Employ structured data markups to elevate your website in search engine result pages and boost its rank.
18. Continually review, analyze and adapt SEO strategies to maintain and expand visibility and traffic. for long-term and sustainable traffic growth.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.