Special Report from SMX Advanced 2014

Still reeling from last week’s SMX Advanced? With dozens of sessions focusing on advanced SEO, PPC and SMM tactics, it was Christmas come early for Internet marketers attending the sold-out conference. With so much critical information coming out of the conference, we sent liveblogger Jayme Westervelt to cover key SEO, social media and content marketing sessions, including:

• The Periodic Table of SEO Ranking Factors
• 25 Social Media Ideas for the Advanced Search Marketer
• Enhancing Search Results w/Structured Data & Markup
• What Advanced SEOs Should Be Doing About Mobile
• You & A with Matt Cutts
• Technically Speaking: Advanced Technical SEO Issues
• Executing a Flawless Content Marketing Strategy
• Ask the SEOs

You can click above to go directly to each liveblog, or you can check out the Special Report from SMX Advanced that we released yesterday, which shares takeaways and highlights from each of these sessions.

SMX Advanced 2014 Highlights

Some of the top highlights include the Matt Cutts You & A, where Cutts fielded questions on Author Rank, link removal and his favorite webmaster tools. He also confirmed an algorithm update that was neither Panda nor Penguin and announced Google is trying to make improvements to the reconsideration request process.

In Ask the SEOs, Greg Boser, Rae Hoffman, Jeff Preston, Marshall Simmonds and Ellen White talked about the biggest issues in search engine marketing, including the state of PageRank sculpting, the impact of global top-level domains, and Penguin penalties.

25 Social Media Ideas for the Advanced Search Marketer was another key session with Matt Siltala, Lisa Williams, Mark Traphagen and Michael King. Williams talked about using social media to make connections through storytelling while King focused on the importance of research for every Internet marketing campaign — and how to use that research to inform your marketing on all fronts. Siltala took a deep dive into the role of visual content, and Traphagen taught SEOs how to build brand authority using Author Rank.

Our SEO Newsletter subscribers got the Special Report from SMX Advanced sent directly to their inbox. If you’d like SEO conference coverage like this — plus our monthly newsletter, which is chock-full of industry news and tactical Internet marketing articles —  subscribe here.

Niki Payne is a writer specializing in lifestyle, op-ed, local community, dating and entertainment content. She likes singing karaoke, playing softball, and learning about online marketing and business development.

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