SEO Newsletter May 2013: Rolling out the Red Carpet Edition

This month’s  SEO Newsletter: The Red Carpet Edition celebrates some of the top performers in the category of Internet marketing optimization. Among the stars were quality content creation and keyword research.

Quality Content

In the feature article, Quality Content Delivers Stellar Performance, I take a look at the role quality content plays in all the genres of internet marketing. Advertising, public relations, communications, brand voice, social media and web pages have all cast content.

Content anchors all internet marketing efforts, and harnessing quality content can send your business to the top of the charts. In this article, review:

• The hallmarks of quality content
• Tips for content on varying platforms
• Best practices for blogging

Keywords

In the back to basics article, What Are Keywords, and Why Do They Matter?, Chelsea focuses on the fundamentals of keyword research. Keyword research has proven its chops again and again; properly leveraged, it can cause SERP rankings to soar and businesses to better understand consumers’ needs. Chelsea looks at:

• What keywords are
• What keywords are not
• The benefit of long-tail keywords

Google I/O

The Red Carpet Edition also recaps this year’s Google I/O conference, rounding up the need-to-know information for SEOs, including Desktop search, Knowledge Graph updates, Google Maps updates and more.

SEMPO Blog

SEMPO (Search Engine Marketing Professionals Organization) started a blog in March, and board members and industry leaders have been using the SEMPO blog as a platform to share information and promote the search marketing industry. In the SEO Newsletter, we share some takeaways from the newly minted blog and examine the many benefits of SEMPO membership.

But Wait, There’s More

In addition to our spotlight on quality content, our close-up on keyword research and our look at Google I/O and the SEMPO blog, we also have our monthly roundup of all the industry news that made headlines in May.

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Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.