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Schedule for SES San Jose 2008
I just get back into town and it’s time to get ready to leave again! It’s a good thing I have cats instead of children, eh?
On Sunday, all three of your favorite Bruce Clay Writers (I know, just pretend you like Susan, okay?) will make the trip up to San Jose with Bruce and other members of the BC gang for Search Engine Strategies San Jose. Bruce will be speaking on the Black Hat, White Hat: Playing Dirty with SEO panel that’s taking place on Day 3, along with Greg Boser, Todd Friesen, David Naylor and Jill Whalen. You’re not going to want to miss it because with that cast of characters, attendees are sure to witness an interesting debate. You may even see some punches thrown. That Jill is a wild one. :)
Be sure to stop by the booth to mock Bruce Clay East Director Chris Hart on his NY accent and to chat about SEO with other BCers manning the booth.
And accept no substitutes when it comes to your conference liveblogging. Others may try, but no one gives you a better glimpse of what’s happening in session than Team Bruce Clay. This time we’ll be sending three livebloggers to bring you even more conference goodness than ever before. Three!
Here’s a list of where we’ll be and when.
| Date/Time | Lisa | Susan | Virginia |
| Day 1: Monday, |
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| 9:45am-11:00am | Mobile SEO: Death of the “.mobi” | More Customers, Fewer Costs – Why Marketing to the ‘Long | Search Around the World – Part 1: Asia/Pacific & Latin |
| 11:15am-12:30pm | Semantic Search: How Will It Change Our Lives? | Igniting Viral Campaigns | The Next Wave for Online Video |
| 1:30pm-2:30pm |
| Orion Keynote Panel: How Much Search Is Enough? |
|
| 2:45pm-4:00pm | Video Search Engine Optimization | Search Around the World – Part 2: The UK & Europe | Storytelling Marketing |
| 4:30pm-5:30pm |
|
| Keynote: Lee Siegel, Author of “Against The Machine” |
| Day 2: Tuesday, |
|
|
|
| 9:00am-10:00am | Keynote: Satya Nadella |
|
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| 11:00am-12:15pm | Landing Page Testing & Tuning | Measuring Success in a 2.0 World | Global Search for the B2B SEM |
| 1:30pm-2:30pm |
| Orion Keynote Panel: Technical & Informational Giants |
|
| 4:00pm-5:15pm | Identify, Analyze, Act: SEM by Numbers | Re Search Online, Purchase Offline | Search Advertising 101 |
| Day 3: Wednesday, |
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|
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| 9:00am-10:00am | Keynote Roundtable: Why Does Search Get the Credit for |
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| 10:30-11:45am | Social Media Marketing: What is it and What is it Good | Getting Vertical Search Right |
|
| 1:00pm-2:15pm | Link | Search Behavior Research Update | News Search SEO |
| 2:35pm-4:00pm | SEO Rehab & Intervention | Social Media Analysis and Tracking | War of the Search Worlds: Unifying your Global Search |
| 4:15pm-5:30pm | Facebook, Feeds & Micro-blogging | Maximizing SEO Returns with User Generated Content | Black Hat, White Hat: Playing Dirty with SEO |
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| |||
| Day 4: Thursday, |
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| 9:00am-10:00am | Effective Contextual Search Management | How to Speak Geek: Working Collaboratively With Your IT | The Business Case for SEO Content Development: Turning |
| 11:30am-12:30pm | Fast, Free & Easy Tools To Get You Going | Trademark Issues: What SEMs | The 3G iPhone: Local Search |
| 1:30pm-2:30pm | Best Kept Secrets To Search | Post Click Marketing Converting | How to Choose a Search Vendor |
| 2:45pm-3:45pm | Search for Jobs in Search: Starting & Advancing Your | Net Neutrality is for Online Marketers Too | In House SEO: Lessons Learned & Victories Won |
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