MSN: Coming up from behind

Last month, we pointed out the MSN Search team interview where they said they thought of themselves as a small scrappy start-up. It seems that the Seattle Times agrees. Today’s article on MSN Search reads like every “come from behind to win” sports film ever. I could almost hear the strains of Queen’s We are the Champions towards the end there.

All joking aside, MSN has indeed come a long way in two short years and only continues to get better. Having the force of the MSN network behind them is a huge boon that gives the search team an advantage as relevancy through personalization becomes the new Holy Grail of search. Like Yahoo! they have a great deal of very detailed information on their customers. They have to be working on many ways to capitalize on that.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.