How AI Can Help With Local SEO: 4 Ways

Ninety-eight percent of all customers found local business information on the internet, according to a 2023 BrightLocal research survey.

With an increasing number of consumers looking for local establishments, it’s crucial for these neighborhood shops to optimize their search engine presence using task automation and local content creation.

Read on as I share four ways AI can enhance local SEO.

1. Enhancing Keyword Research and Analysis
2. Creating Hyper-Localized Content
3. Optimizing Google Business Profiles
4. Automating Review Management

• Final Thoughts
• FAQ: How can AI tools streamline the process of creating and managing localized content for improved SEO results?

1. Enhancing Keyword Research and Analysis

One way that AI can help with local SEO is through advanced keyword research and analysis.

Traditional keyword research methods take time and may overlook valuable keywords. AI-powered tools can process large amounts of data quickly to pinpoint relevant, high-performing keywords for local markets.

For instance, Semrush’s keyword research tool integrates AI functionality to provide:

• Smart keyword suggestions: The tool uses AI to suggest relevant keywords based on search intent and context, helping users discover long-tail and niche keywords.
• Competitor insights: AI algorithms analyze competitors’ performance and provide strategic keyword recommendations.
• Search trends: AI monitors and predicts search trends, enabling more accurate targeting.

Keyword research helps local companies tailor content to meet local needs and create more effective marketing campaigns.

2. Creating Hyper-Localized Content

Content that resonates with a local audience is essential for effective local SEO. AI can assist in creating hyper-localized content by:

• Analyzing local search trends and popular topics.
• Suggesting localized keywords and phrases to include in your content.
• Generating location-specific meta descriptions and title tags.
• Creating outlines and first drafts for editing.

Our AI-powered content tool, PreWriter.ai, helps automate aspects of the writing process, including creating outlines from keywords, localizing content and much more.

The Localized Article tool adapts an existing article to a specific city or region. It rewrites the article to include relevant local information, making it highly effective for brands with many locations.

The Translate Content tool offers high-accuracy translations from nearly any language to any language.

PreWriter translates, validates and resolves discrepancies. This ensures superior quality machine translation. This is another tool for adapting content from one market to another.

Using AI-powered tools for local content is another way AI can help with local SEO by saving time and moving SEO programs forward faster.

Ready to give PreWriter a try? Start your free trial and see how it can supercharge your local SEO strategy.

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3. Optimizing Google Business Profiles

Google Business Profiles are critical for local SEO success. AI can enhance these profiles in several ways.

Take the AI-powered tool, Localo, which helps businesses improve their Google Business Profile visibility by:

• Analyzing performance: Localo tracks visibility, customer interactions and growth over time through intuitive graphs.
• Competitor insights: The tool shows how your profile ranks against competitors and highlights areas for improvement.
• Actionable tasks: Localo provides personalized tasks to boost rankings, like optimizing reviews and posts.
• Data comparison: The tool enables performance comparisons over specific periods for informed decisions.

Leaning on artificial intelligence tools for Google Business Profile optimization helps to ensure your business-related information is both competitive and accurate.

4. Automating Review Management

Online customer reviews are a fundamental part of local SEO; they impact not only search engine rankings but also consumer buying decisions.

BrightLocal’s 2024 Local Consumer Review Survey indicates that 36% of people browse two review sites when determining which local businesses to patronize, and 41% browse at least three.

AI can streamline the review management process by:

• Monitoring review platforms and alerting businesses to new reviews.
• Analyzing sentiment in reviews to identify trends and areas for improvement.
• Generating personalized response templates for different types of reviews.
• Identifying potential fake reviews that could harm your business’s reputation.

BrightLocal research shows that 58% of consumers preferred AI-written review responses when shown one written by a human and one generated with AI.

AI tools transform the buyer experience by enabling companies to swiftly respond to customer issues and manage feedback.

Final Thoughts

The integration of AI into local SEO strategies offers huge potential for businesses. Remember that local SEO has multiple interconnected elements and is technical in nature.

In addition to utilizing AI tools designed to assist with local SEO, ensure that you understand all the components of local search.

We recommend starting with our local SEO checklist.

Companies that continually adapt to these technological developments and remain informed are most likely to thrive.

Need help improving your local SEO? Our SEO experts can implement custom strategies to get you substantial results in the local SERPs. 

Arrange a free consultation

FAQ: How can AI tools streamline the process of creating and managing localized content for improved SEO results?

AI tools are a game-changer for local content creation and management, dramatically improving SEO results with precision, efficiency and scalability. Utilizing sophisticated algorithms, these tools analyze market trends and user behavior to deliver more targeted messaging to audiences.

Content localization is a huge challenge for businesses. Local content must be culturally relevant and accurate — traditional methods typically fall short in this area, leading to misinterpretations or missed opportunities.

AI sets a new benchmark in content strategies — it gives you real-time insights and can automate the editing of content so that every piece meets local expectations as well as SEO standards.

As businesses increasingly recognize the need for highly targeted content for specific markets, AI tools have become invaluable tools in streamlining processes, decreasing manual effort and producing superior SEO outcomes.

Companies using AI for localization typically see increases in customer engagement and conversion rates, freeing businesses up to focus more on strategy.

Step-by-Step Procedure

1. Discover target markets: Determine which geographical regions and demographic segments need to be prioritized.
2. Search trends near your location: Review AI analytics for local search behaviors and content preferences.
3. Determine an AI tool that suits your needs: Select the right AI-powered content creation platform that offers robust localization features.
4. Adjust localization parameters: Configure an AI tool to accommodate local cultural nuances and language peculiarities.
5. Research competitor strategies: Use AI to get insights into competitors’ strategies for localized content production and SEO optimization.
6. Generate content ideas: AI can assist content producers in producing engaging, tailored material specifically aimed at local audiences.
7. Generate drafts: Quickly create draft content with AI that meets local SEO standards for local search rankings.
8. Optimize for SEO: Improve SEO using artificial intelligence-generated keyword and metadata suggestions.
9. Images and media: Produce media content that is culturally sensitive and tailored specifically to local contexts.
10. Engage local influencers: AI tools can help find local influencers to work with on creating/promoting content.
11. A/B testing: Do A/B tests using AI on localized content to figure out what performs best.
12. Collect feedback: Solicit feedback from local audiences and track engagement using AI.
13. Refine content strategy: Apply insights from AI tools in your content strategies to stay ahead of market fluctuations and competitors.
14. Automate content distribution: Leverage AI to quickly deliver localized content across different platforms.
15. Track metrics and performance: Monitor SEO performance and audience engagement using AI analytics on an ongoing basis.
16. Adapt to cultural change: Be mindful of cultural shifts, and adjust content strategies as required.
17. Ensure compliance: Before publishing, make sure content conforms with local standards and regulations.
18. Improve user experience: AI can easily personalize content for different audiences. Take advantage and create a better user experience.
19. Optimize for voice search: Give customers the ultimate shopping experience by adding voice search capabilities for localized items.
20. Strategize with machine learning: Leverage AI technology and machine learning algorithms to accurately anticipate trends and tailor future content accordingly.
21. Scale content production: Increase content production while simultaneously expanding output with AI-powered solutions.
22. Audit regularly: Employ AI regularly in content audits to maintain accuracy and relevancy of material.
23. Invest in ongoing learning: Stay abreast of AI advancements and localization techniques.
24. Work with local experts: Working closely with local experts strengthens and validates content.

Artificial intelligence is a valuable tool to use in your marketing and content strategy. Try implementing it in your own program to see what it can do for your business.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.