New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing

Optimizing Social Media Across the Customer Lifecycle
via ClickZ

This post by Lee Odden goes beyond the conventional outlook of monetizing social media. Odden states the key is not to rush to the revenue aspect of social marketing; rather look at how you can optimize experiences within your social channels with content. The value that comes from this ROI can pay dividends.

6 Posts That Build Engagement on Facebook
via Mashable

Post content on Facebook that attracts audience engagement in one of three ways: likes, shares and comments. Consider using an image as the core of any update, including questions, tips and quotes, because it will get attention in the News Feed. Fill in the blanks and photo caption requests are also engaging post types.

Facebook Marketing: How To Keep Your Brand Liked
via Information Week

Fatigue with marketing messages on Facebook has set in with some users. Brands today have a higher bar to reach in creating and promoting content that users are willing to engage with. A Facebook “Want” button is an idea that’s been tossed around by the marketing industry as a way to allow users to more actively opt-in to marketing communications.

5 Ways To Better Integrate Social Media & Enterprise SEO
via Searchengine Land

Social media initiatives and SEO goals should work together for the optimal benefit of both. Factoring SEO into the social promotion plan, implementing rel=”author” for Google+ profile SERP integration and including SEO and social media performance in company-wide reporting are a few ways to bring social and search marketing together in an enterprise setting.