Conference Mondays: Interviews, SMX Advanced Liveblog Schedule, Discounts

Hi, boys and girls! Welcome to a new series on the Bruce Clay, Inc. blog we like to call “Conference Mondays,” where we’ll bring you news, interviews and guest posts in preparation for the search industry’s latest events. Today, we’re announcing May guests to the blog, our SMX Advanced liveblog schedule and discount codes for upcoming events.

Guest Interviews and Posts

Our first Conference Monday kicks off today with the announcement of four upcoming guests on the blog including anticipated speakers and industry pros in preparation for SMX Advanced 2011 in Seattle, Wash., June 6 to June 9:

• On May 9, our very first guest interview is Lauren Litwinka, online marketing account manager and publications manager, and Merry Morud, online marketing account manager, of aimClear. [Update 5/16: Catch the interview with Lauren and Merry on social media ROI.]
• On May 16, we have Jonathon Colman, Internet marketing manager at REI. Jonathon is presenting at the SMX Advanced session, “The Really Complicated Technical SEO Infrastructure Issues.” [Update 5/16: Read the interview with Jonathon on large-scale e-commerce SEO.]
• On May 23, Joe Kerschbaum, client services director for Clix Marketing and co-author of the book, “PPC Advertising: An Hour a Day” joins us for an interview. Joe is presenting on “Quality Score: The Unwritten Manual for Google AdWords and Bing adCenter” at SMX Advanced in June. [Update 5/23: Catch Joe’s insight on effective PPC marketing.]

We want to thank all our guests in advance for making this new blog post series happen. We’re very excited and couldn’t have asked for a better group to kick off the series with!

SMX Advanced 2011 Liveblog Schedule

We’re on fire this year at Advanced with liveblogging. We have three — count ’em three — livebloggers to bring you near full coverage of the conference.

Those who can’t make it to the conference can tune in from June 7 to June 8 to get an insider look into the sessions. And attendees know how great it can be to reference sessions you weren’t able to make it to because you were attending a different track.

This year, both Susan Esparza and I will be headed to SMX Advanced to cover sessions. In addition, we welcome Lisa Buyer, founder of The Buyer Group, who will be blogging a few sessions for us  — thanks, Lisa!

Day 1: Tuesday, June 7

Day 2: Wednesday, June 8

Aside from the Bruce Clay, Inc. liveblog coverage, you can also check with Outspoken Media, Search Engine Roundtable and aimClear — one or more of these companies usually has liveblog coverage of most industry events.

Don’t forget that Thursday, June 9, is the workshop portion of the conference, where you can check out Bruce’s one-day SEO training, aimClear’s Facebook Marketing Intensive (which I’m super excited to attend), the In-house SEO Exchange or International Search Summit.

Conference Discounts and Deadlines

SMX Advanced is officially sold out, but there are seats to the workshops, expo hall and sponsors and partners tracks. You can even get on the wait list. Don’t forget upcoming SMX conferences such as SMX East in New York in September. Right now, super early bird rates are offered for SMX East until July 16. You can use the code smx10bruceclay for 10 percent off registration.

While we’re on the topic of discounts, SES San Francisco is August 15 to August 19. Use code 20BRU for 20 percent off SES registration. And don’t forget Bruce will be teaching his one-day SEO class as well. Bruce and Susan will be also be signing copies of their Search Engine Optimization All-in-One for Dummies book. By the way, the book is in revisions, and we may have a new edition by then!

Jessica Lee is the founder and chief creative for bizbuzzcontent Inc., a marketing boutique that focuses on digital content strategy and professional writing services for businesses.

See Jessica's author page for links to connect on social media.