10 Game-Changing Benefits of Working With an SEO Agency

It’s 2024 and most businesses understand that if they want a seat at the table, they need to do some form of search marketing — be it PPC or SEO.

Some companies take on the task of SEO themselves, and some have success. This largely depends on what resources they have, and I always recommend understanding what actually goes into DIY SEO.

However, partnering with a reputable SEO agency can take a business and its website to the next level. And that is what I’ll cover next.

In this article:

• The Role of an SEO Agency in a Business’s Success
• 10 Game-Changing Benefits of Working with an SEO Agency
• FAQ: How can partnering with an SEO agency drive significant business growth and improve online visibility?

The Role of an SEO Agency in a Business’s Success

A good SEO agency recognizes that the true power of SEO extends beyond just improving search rankings. It’s about business growth. It’s about giving your business an advantage in the marketplace.

At the end of the day, SEO is really about forging stronger bonds between brands and their audiences, resulting in mutually beneficial, enduring relationships.

With the right SEO strategies, you don’t just get rankings and clicks, you get heightened brand recognition, more leads, increased sales revenue and ultimately significant business growth.

The best SEO agencies are committed to delivering SEO solutions that drive real business expansion, focusing on the results that truly matter.

10 Game-Changing Benefits of Working with an SEO Agency

The role of a good SEO agency is to ensure your digital presence not only exists but also yields growth and progress for your business. Here are 10 ways partnering with an SEO agency helps businesses of all sizes.

1. Aligning SEO with Business Goals

Did you know that SEO can help support many different business goals and departmental priorities?

Whether it’s getting more leads, reducing ad spend, supporting a key marketing launch or building brand awareness, SEO touches many facets of a business.

2. Solving SEO Puzzles

SEO is a moving target. In our fast-paced industry where one algorithm update can wipe out a huge percentage of websites, an SEO agency can bring the needed expertise to survive.

Solving tough SEO problems that contribute to business growth is just one benefit of working with an SEO agency.

By taking a deep dive into your business, its goals, and the state of your website, you can begin to make improvements that move the needle.

3. Staying Ahead of Trends

It is a full-time job to understand how search engine algorithms impact websites and to decode “Googlespeak.”

When you partner with an SEO agency, you have access to expertise and industry knowledge at a high level. This allows you to quickly adapt to changes and get ahead of the competition.

4. Enhancing User Experience

Websites aren’t just pages; they’re experiences. SEO strategies today must take into account what experience the website is delivering for visitors.

Is it slow, or hard to engage with? Technical fixes can not only boost user experience but also revenue.

5. Technical SEO Analysis

SEO as a discipline has different practice areas. Even if you’re an enterprise business and have SEO staff, you might not have a technical SEO professional on staff.

This is where an agency can come in handy. But not every agency offers technical SEO, either. When they do (like us), you get a deep-dive, technical website analysis to:

• Uncover the factors that may be hindering your visibility in the search results.
• Discover potential opportunities for getting an edge on the competition.

6. Strategic Keyword Research

SEO agencies have access to the best SEO tools and strategies for finding the search queries that matter most to your business.

This is a major step in an SEO project, and partnering with an agency takes the pressure off your business to complete this step while they do the hard work to:

• Identify terms and phrases your target audience uses when searching for products or services like yours.
• Find keywords that aren’t just popular, but that drive relevant traffic to your site.

7. Customized Content

Content creation is often one of the major hindrances to moving an SEO project forward. Businesses often don’t have the resources to create the quality content necessary to keep pace.

When you partner with the right SEO agency, you can get access to expert content creators who can write on your subject matter expertise, positioning your brand as an authority — all the while adhering to current search engine guidelines.

This means crafting helpful content in a variety of formats that resonate with your target demographic, ensuring that your message stands out and leaves a lasting impression.

8. Effective Link-Earning Strategies

Creating stellar content is the first, most important step in earning links. But it doesn’t stop there.

The link-building aspect of your SEO strategy takes creativity, relationship-building and technical analysis. The goal is to obtain high-quality links regularly.

The right link-building program can enhance your site’s authority and credibility to improve ranking ability and drive more traffic.

9. Data Analysis

SEO agencies have access to a variety of the best cutting-edge tools and can use many of them together to analyze website performance in different ways.

But data is just numbers without wisdom. SEO agency professionals are adept at looking at the big picture of what the data is actually saying, and distilling that into actionable results for clients.

10. Measuring ROI

Some businesses that have been performing SEO on their own may not have had clear, measurable goals.

An SEO agency can help set those goals and key performance indicators so you have a true picture of what SEO success looks like. Agencies can then monitor progress against these benchmarks.

By keeping a close watch on KPIs, an SEO agency can optimize strategies in real time, thereby maximizing the return on your SEO investments.

Final Thoughts

SEO isn’t a destination; it’s a journey. When you tap into the resources that an SEO agency can offer, it puts you on a path toward more business growth.

Do you need help crafting and implementing your business’s SEO strategy? We have the expertise, tools and resources to assist you.

Schedule a free SEO consultation

FAQ: How can partnering with an SEO agency drive significant business growth and improve online visibility?

Deciding to partner with an SEO agency can outright transform your business, especially when it comes to online visibility and overall business growth.

A few common benefits of leveraging SEO professionals include better search engine rankings and enhanced discoverability. These specialized agencies have considerable experience in on-page and off-page SEO, both of which can be used to level up your site’s content, layout and backlinks. This helps you meet search engine guidelines and enables you to provide a stellar user experience.

One of the biggest advantages of hiring an SEO firm is the focused keyword research and analysis they provide. They have the manpower and expertise to conduct thorough research and source high-value keywords that will attract potential customers to your site.

An approach like this is highly targeted and helps to guarantee quality traffic with a high likelihood of conversions, whether it be leads or sales. In addition to that, SEO companies make it a point to monitor results and adjust their tactics over time based on performance metrics and ever-changing search engine algorithms.

Then, there’s keyword optimization, where the SEO company strives to boost your website’s performance through technical SEO efforts. This facet of search engine optimization encompasses improvements in website speed, crawlability, and mobile friendliness.

These improvements boost your website’s rankings and create a better user experience all around; this often translates to increased visitor engagement and lower bounce rates.

The best SEO agencies specialize in purposeful content creation and optimization. You can count on them to deliver relevant, first-rate content that connects with your target audience and incorporates strategically placed keywords.

Engaging content like this is designed to increase the amount of the time visitors spend on your site and prompts them to explore your products or services further. The longer they remain on your site, the higher the potential for sales and conversions.

Since SEO doesn’t happen in a vacuum, agencies analyze your competition. Post-analysis, they build a strategy geared toward advancing your position within your market. The average strategy involves backlinks, facilitating local SEO, and heading up other tactics to help you grow your market share and surpass competitors.

And that’s not all – SEO companies typically take on functions related to analytics and reporting. These efforts uncover insights into the effectiveness of current SEO strategies, allowing these SEO experts to make decisions based on data-related insights.

Regular reporting highlights what your business is doing right as well as potential areas for improvement. This information can be used to keep you on track toward your main goals.

Lack of online visibility is a tremendous problem for businesses, as it has a direct effect on revenue. SEO agencies resolve this issue by crafting a winning strategy to boost search rankings, increase organic traffic, and grow your business.

Buyer intent search terms are crucial to any optimization strategy, and search engine optimization agencies know that. By truly understanding what your target customer is looking for throughout their buying journey, agencies can strive to match these queries. This increases your chances of attracting and converting these users.

All in all, in teaming up with an SEO agency, you gain a team of experts who stay abreast of the latest technologies and trends in SEO. This advanced knowledge keeps your business competitive in the digital world.

Step-By-Step Procedure

Follow the below steps to boost your online visibility and drive business growth:

1. Set your business goals: Determine what you want to achieve with SEO, whether it be more revenue, more blog visitors, or higher search rankings.
2. Find a good SEO agency:  Short-list agencies that have an obviously good track record with positive reviews and relevant case studies.
3. Have consultations with multiple agencies: Have initial meetings with promising agencies to discuss your expectations, challenges and goals. Be sure to evaluate whether they have a solid understanding of your business’s needs.
4. Evaluate the agencies’ proposed strategies: Listen to each of the agencies’ strategies. Ensure that they include technical SEO tactics, content optimization and keyword research.
5. Check references and portfolios: Evaluate each agency’s past work and references. Use this information to verify their capabilities.
6. Discuss reporting and KPIs: Quality SEO agencies utilize metrics and detailed reports to track progress towards your objectives. Set clear KPIs.
7. Handle contract negotiation and finalization: You and your chosen agency should agree on the scope of work, project timeline and any applicable costs. Be very specific about timelines and deliverables.
8. Share your analytics information: Give the agency access to your site’s analytics through Google Analytics and Search Console.
9. Get a full website audit: A comprehensive website audit highlights areas for improvement and low-hanging fruit.
10. Craft a proper strategy: Work with your chosen agency to devise a targeted keyword strategy that aligns with the business and your buyers’ intent.
11. Improve the structure of your website: For the best possible results, streamline your site’s navigation and URLs; it’s critical to devise an internal linking strategy as well.
12. Improve technical SEO: Be sure to address technical issues, including page load speeds and SSL certificates.
13. Invest in your website content: Collaborate with your chosen agency to produce high-performing content that incorporates targeted keywords and engages your audience.
14. Utilize on-page SEO tactics: Every key page should have optimized images, meta tags, headers and content.
15. Build quality backlinks: Work with SEO professionals to establish a backlinking strategy. Doing so will help you acquire authoritative links from relevant websites in your industry.
16. Optimize for local search: If appropriate for your business, bolster your appeal in local markets through Google My Business and other local directories.
17. Track your site’s user experience: Monitor and improve your site’s user experience to lower visitor bounce rates and boost engagement.
18. Continuously evaluate SEO performance: Assess the effectiveness of your SEO efforts at regular intervals and make adjustments based on relevant reports and data.
19. Stay abreast of SEO developments: The SEO agency should stay up-to-date concerning algorithm changes and search engine optimization trends.
20. Scope out competitor strategies: Examine your competitors’ strategies with the goal of identifying emerging threats and opportunities.
21. Keep the doors of communication open: Communicate regularly with your agency’s contact(s) to stay informed on tasks in progress.
22. Calculate your return on investment: Determine your agency’s impact on your business’s growth initiatives by periodically calculating the ROI from your SEO investment.

Implementing the above strategies is imperative if you want to get the most out of your SEO agency partnership.

All in all, making the choice to hire an SEO service provider is an essential step toward achieving online visibility and business growth. It grants you access to their expertise in content creation, technical SEO and keyword optimization.

Taking a calculated approach and keeping the lines of communication open can help you surpass competitors and evolve meaningfully to thrive in the digital landscape.

So, how can entering a partnership with a search engine optimization agency spark business growth and increase search visibility? The answer is clear. SEO firms take a holistic approach to improving your digital presence, crafting and executing your SEO strategy and transforming insights into real results.

Bruce Clay is founder and president of Bruce Clay Inc., a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Connect with him on LinkedIn or through the BruceClay.com website.

See Bruce's author page for links to connect on social media.