SEO TRAINING

SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google

About the Workshop

We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.

The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.

Who Should Attend?

Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.

Topics Covered

• AI & SEO
• Amplify SEO with DIGITAL PR
• Case Studies: Websites That Have Run Successful SEO Campaigns
• Competitor Analysis – Marketers will absolutely love this
• Tools of the Trade – We will show you how you can use tools to gain valuable insights
• LIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website
• What spam tactics must be avoided to prevent loss of revenue
• Q&A time to ensure the material is understood.

Key Learnings

• How Google works
• What factors cause a website to rank in organic search results

On Page SEO (Meta tags, Content)

Technical SEO (Site Architecture, Website Performance etc)

Off Page SEO (Content Marketing & Digital PR)

• SPAM – What not to do

New Section: How to use AI such as ChatGPT to supercharge your SEO

• What is Google’s stance on AI content
• AI use cases: Using AI such as ChatGPT for content creation – text, images, code etc
• SEO hacks using AI ChatGPT
• Content Marketing
• Prompt Engineering

About the presenter: 

Sid Lal
MD, Bruce Clay Australia
Sid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners.

Since 2009 he has been heading Bruce Clay, first in India & more recently in Australia. Sid has helped his clients achieve thousands of first page rankings on Google.

Here is what some people have said about his training sessions:

About Bruce Clay Australia

Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO) and Google Ads.

Our Sydney office provides services across the entire Digital Marketing spectrum: SEO, Google Ads, SEM, Web Design, Content Marketing, CRO, Google Analytics & SEO Training. We have helped hundreds of companies across the globe achieve 1st page rankings on Google. We are an award-winning company with proprietary SEO software and thought leadership and we work with global organisations across our offices in Los Angeles, Dubai, Delhi, Tokyo & Sydney.
If you would like your website to achieve higher search rankings & increase website traffic and sales, connect with us now on 1300 732 734 or visit our site for more info: Bruce Clay Australia

*This course qualifies for 14 PMP points under the AMI’s Certified Practicing Marketer program. 

*If you’re a member of the Australian Marketing Institute, please register HERE to claim your discount.

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