Search Engine Optimisation Prices

At Bruce Clay, we offer many SEO services all rooted in ethical search engine optimisation. Our goal is to help our clients meet their specific needs.

You can select services and products at SEO prices based upon your desired project goals and budget. In general, we offer SEO services at fees suitable for any size client, from the do-it-yourself novice (with books, tools and training) to large multinational corporations. Bruce Clay SEO consulting services are priced competitively with other top SEO companies although prices may change from time-to-time. Please inquire for current prices.

All SEO services pricing is negotiable. Simply request a quote or call us to discuss your project: 1300 732 734.

But please remember, the cheaper you want it, the cheaper you get it. For less money, you get slower — often the kiss of death in a competitive space.

Each of our SEO consulting services has been honed to help a client at a specific stage in their marketing program, from just starting to mature. In addition, each SEO service is comprised of a specific set of comprehensive “what it takes” tasks with reasonable prices. Therefore, specific service tasks (for example, keyword research and analysis) may not be available on an a la carte basis, but are included in SEO services pricing sold as a customised package. Similarly, it’s less expensive to simply buy a new car than to buy all the individual pieces and build it yourself.

Do-It-Yourself SEO

SEO Book – Beginner’s Reference

We were pleased to be selected to author a comprehensive beginner’s guide to SEO for Wiley’s “For Dummies” publication series. The 765-page Search Engine Optimisation All-in-One for Dummies is now in its third edition. Priced at $45-ish, the book is available through Amazon, Barnes & Noble and elsewhere.

Need more information on our book? Search Engine Optimisation All-in-One for Dummies

SEO Tools and Technologies

If you are an SEO, web designer, ad agency or do-it-yourself kind of business person, then you should consider a subscription to our SEOToolSet^®, now in Version 6.1. We developed these tools for our own analysts, who use them daily to serve our SEO consulting clients.

These advanced tools help you perform research, analysis and ranking monitoring. In fact, other SEO and search engine marketing firms employ these SEO tools to optimise their client sites.

A subscription to SEOToolSet is priced at $24.95 per month per project (domain). You don’t have to download or install anything to use these SEO tools, since they are completely web-based. And you can call or email for technical support if you have questions.

Need more information on tools? SEO Tools

SEO Training and Certification

We are offering this as an online training membership site. It contains a 15 hour video course, tens of hours of 1-hour monthly Q&A program, webinars, ebooks, ask us anything videos, additional courses… all at $149/month. Seriously, you can take the entire course for $149. But with the membership you can take it over and over. And I personally think the monthly 1-hour Q&A is worth the membership all by itself.

We believe in the principle of “teaching a person to fish.” Therefore, we train clients, web designers, ad agencies and even other SEO firms how to use our process and methodology for search engine optimisation. Our courses are proven, and more than 5,000 people worldwide have learned ethical and effective SEO from Bruce Clay.

We offered the 4.5-day Bruce Clay SEO Training course several times a year. The course covered SEO methodologies, plus give students power tools to actually perform the job. Students received printed course materials, a 12-month subscription to the SEOToolSet^® and the Bruce Clay SEO plugin for WordPress, as well as technical support.

Note, we are considering a 3-day classroom course in early 2024. If interested then please let us know… seating is limited.

We also partner with the major Search Marketing Expo (SMX) conferences to provide SEO MasterClasses as an add-on to their programs.

Need more training information? See our SEO Training services page.

Search Engine Optimisation Services

SEO Site Audit Services

We have a long checklist of items that we manually check as a part of what takes about 160 person hours (sometimes less and often more) over a comprehensive 6-month detection and implementation program. We check items that are on-page, off-page, server, competitors, mobile, and more to produce several reports and a prioritised task list.

Our belief is that we do not need to impress you — you will have already chosen us. So anything that is a show stopper, red flag, or even a smoking gun is an alert. And if there is a dead body, we jump up and down and set off sirens.

The audit is a 10-week process as part of a 6-month project performed by one of our senior analysts (an average of 10+ years of industry experience). At 4 weeks, we give a preliminary findings report — things discovered — fix now. Not too polished, it is based on some of the immediate need items discovered from research phases. Then at 8 to 10 weeks, we provide the actual audit report containing our architecture and project items. The final report discusses what is wrong, why it matters, how to fix it (yes, actual guidance), a severity and a priority. Commonly 80 to 120 pages, this is a roadmap for the following 3 months.

After delivery of the report and discussions of the findings, we work with your team for 3 months. During that time we mentor, consult, guide and confirm the implementation of our findings. (Yes, real guidance for implementation.) When we deliver the final report (and we cannot predict how large it will be … our largest was 272 pages), it contains a severity/priority list of things to do. As the changes are made, we then need to confirm them. Tasks are often partially or improperly done, so validation by the audit crew is useful. Also, sometimes design comes back with “cannot do that on our system,” and we then dig deeper and develop another solution or even a compromise. There will possibly be a “rabbit hole” section of items that need deeper research (a rabbit hole is a hole in the ground and you have no idea how deep it is or where it leads). Sometimes that is where there is an issue to be resolved and so we dig deeper.

At the end of the project, your SEO support can continue quarter-to-quarter, or you can switch to an “ask us anything” block of time, which lets you ask any questions related to SEO for a 6-month period (good for your tough questions or when you need a second opinion). Or you can choose to end the project.

The price for the full six months that includes the audit + three months of SEO implementation support + SEOtraining.com membership + SEOtools access is $49K divided into two payments.

SEO Consulting Services

Some clients have in-house SEO staff but need some external expertise. An ethical and competent search engine marketing firm can guide a client’s staff to address a specific problem. In other situations, we provide “retainer” style SEO consulting. With this model, we critique the client’s website work on a monthly basis and keep them abreast of algorithmic changes and updates that apply to them. Google is prone to make several major updates each year (not to mention the minor daily ones), and we are well-suited to track those changes.

Regardless of the specific situation, our search engine optimisation consulting services help guide clients through how to optimise their website.

Want to talk about your consulting needs? Call us at 1300 732 734 or complete our quote request form. There’s no obligation!

Consulting projects are priced as a time-and-materials type of project, based on your needs. The price depends upon project complexity and competition. The issue is to balance the fees against the project complexity and need for speed.

The cost for SEO consulting is based on the needs of the project. Consulting is commonly based upon the service, duration and complexity. This billing rate is competitive with other top search marketing firms and negotiable based on project scope. Regardless, we tailor the project to your needs, then price it according to those needs and your budget.

Localware: SEO Local Geo-targeted Services for Franchise Locations

Designed for small local-region geo-targeted businesses belonging to a national franchise, our
Localware service has been developed to address the specific targeting needs if a city-centric project where the client site sells services to customers within to that region. “Las Vegas Hotels” is generally not a
local word as most searchers doing the search are not in Las Vegas, however “Chicago plumbers” is certainly local. Although there are several services and deliverable options, the regular deliverable will be page edits, reports, and status, with add-on services from there. Fees start at about $1,800 per month per domain and multi-location discounts can apply. Note that your site needs (size and complexity) will determine your fees.

Professional SEO Services

Most clients hire us to perform search engine optimisation on their site so they can concentrate on doing their full-time jobs instead of SEO. Whether your site targets local, nationwide or international customers, we typically select a core set of pages to optimise and work with your staff to implement best practices on the balance. The combination of optimised pages plus best practices normally yields a site with high rankings over time.

With some exceptions (such as the specialised services listed below), our pricing for professional SEO services is all-inclusive. As a Bruce Clay client, you’d receive a long list of services (see our search engine optimisation services page. If you are interested in our SEO services, please complete the short SEO Quote Request form.

SEO Penalty Assessment Service

Our SEO Penalty Assessment Service helps websites suffering from Google manual or algorithmic penalties to identify the cause and start on the road to recovery. This targeted service begins with an in-depth audit to research the penalty evidence (usually a drop in traffic) and determine the type of penalty that may be involved. We then analyse the website to identify areas that do not match Google’s guidelines and that may have caused the penalty.

At the conclusion of the audit, we produce an SEO Penalty Assessment report that documents our findings and recommends the needed repairs to recover from the penalty-related ranking drop. This is a detailed, custom document designed to lay out specific Google penalty recovery steps for your site with actionable task lists and procedures for correcting problems.

The SEO Penalty Assessment Service (audit and report) is a block-time quote and is based upon the project. We contract a number of hours for this rather than a flat rate, since it depends on the project scope.

SEO Content Services

Content Audit / Content Strategy Service

As a full-service search marketing firm specialising in SEO, Bruce Clay Inc. offers a uniquely well-informed perspective for evaluating a website’s content. Our Content Audit / Content Strategy Service analyses your existing website content and produces a detailed, custom Content Audit Report. More than just an inventory, this report identifies areas of content strength and weakness and recommends ways to make the website better suited to its audience and its goals. In addition, through our experienced content and media department we can provide strategic recommendations for new content creation, competitive keyword “sweet spot” opportunities, and ideas for better integrating website assets with other content elements (images, video, etc.) and external social media efforts.

Often a client will request a Content Audit after an SEO Site Audit has been completed, or in conjunction with a Professional SEO Consulting arrangement. The reports can be prepared separately or as a combined document to help your brand lay the foundation for better content marketing.

Preparing a Content Audit and/or Content Strategy Recommendations document generally takes 40–80 hours depending on the scope of the website content being evaluated. Prices vary.

Content Development

Our content and media department offers content writing services for clients who want assistance creating new webpages. We work closely with our clients in the writing process to make sure their needs are met. First, we develop the target keywords for the persona and intent, then an outline, then we create original web content based on research and your guidance, we copywrite and perform an editorial double-check, then re-SEO inspect the content before giving it to you to validate and publish. Obviously an expensive process – quality is not cheap and being ranked well is worth it.

Our writing team can create entire new sections of your site or just a few critical pages. Some clients have copywriters on staff and prefer to do the writing in-house, based on our keyword recommendations, and then have our team review and edit the content as needed. Either way, using Bruce Clay Inc. for content development services ensures that webpage copy turns out to be unique, high-quality, error-free and optimised for your SEO goals.

Work falls into three categories … we can refresh a page, rewrite a page, or create a new page. A full page is commonly $600 to $800 for new pages. Large pages, ebooks, technical documents, etc. are more. Clearly a page refresh costs much less.

Next Steps

We have presented information about each separate service in the above sections. We do offer a comprehensive quote where we will tailor these services and combine rates to present an optimal program that fits your technology, business goals, and organisational needs. A more detailed description for each of the above services is discussed on our SEO Services page. If you are interested in our services but unsure about your search engine optimisation cost, we encourage you to read this section.

When you are ready, complete the SEO Quote Request form.

In any case, it is prudent to assume that it will take months to develop a competent site and to promote it properly. If you are looking for a positive cash flow from the web in under six months, you will probably be disappointed. We suggest that you have patience with this project, that you have staying power (financially), and that you be dedicated to properly implementing a successful web strategy. It is not uncommon for a site to take over a year to generate a profitable amount of organic search traffic. Yet a well-guided SEO strategy that adheres to search engine guidelines will pay off in the long run.