Blitz Local, Dennis Yu on Advanced Paid Search Tactics

Dennis Yu has been doing web analytics and PPC since 1995, maximizing online leads and revenue for companies such as Yahoo, American Airlines, JC Penney and is the co-founder of Blitz Local. In this session by Dennis, tips and techniques to help you get even more out of your paid search campaigns will be covered extensively.

Dennis says in his opinion Adwords quality score is all about the landing page and using SEO techniques to improve the landing page. It’s all about getting more conversions at a lower CPA. Increased volume generally leads to increased CPA. Your profit margin = lead value – CPA.

7 ways to flush money down the toilet

• Indiscriminate bidding on your own brand
• Starting off with a zillion keywords
• Choosing the most expensive software possible
• No conversion tactic
• Using default campaign settings
• Staying with keyword targeting-Google is not the be all and end all
• Relying completely on the agency

[Just to drive home the facts above Dennis includes a quality ‘flushing’ sound grab as each point animates onto the screen. Love the powerpoint skills here! – Kate]

After this intensive session that squashed in about 2 hours of content into 30mins the afternoon fatigue is setting in somewhat and I am looking to a nice coffee or 3 before spending some more time with the search engines.

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