Unprecedented Google Announcement of a Mobile-Friendly Algorithm Change

I am not sure where you are getting your info, however a good topic. I must spend a while studying much more or understanding more.

It’s finely detailed information about Google updates. Waiting for another update from you. Thanks a lot Bruce !

Since I have been following Google for the past 5 years, I’ve experienced their major algorithm updates and was glad to have surpassed those critical algo updates. Based from that 5 years, I never experienced Google announcing some algo update months before the update takes place. Usually, a lot of websites (those who has been in the grey area) would fall victim of these algorithm updates before the announcement. So, I was thinking that this update could have been rolling out but the effects were not that big yet.

Great article, thanks for sharing. Glad i knew the update is coming before 21 April.

Very interesting post, thanks for sharing. Certainly, a lot many sites will be under the lend of Google after 21st. I read somewhere it will be 40% websites affected because more then 40% are non-mobile friendly

Hi Robert,

Great article, I think google want to remove all non mobile friendly website from search engine who having high ranking into search result. I am so exited for 21 st APR google launches, I update my website old version into mobile friendly version hope this will be prove helpful for me getting high ranking into search engine..

Regards
Mohd Arif

Hi Anthony! You raise a valid point. Here’s my take on it: Let’s assume that anything Google does is motivated by revenue (shocker!). Being that mobile searches continue to grow (seemingly exponentially), so does advertisers’ mobile spend, and hence, Google’s revenue. As for AdSense sites, I’d agree that the increase in mobile traffic, coupled with display ad limitations, might not be so favorable. I suppose we’ll have to wait and see if there is any backlash from users.

Google wants our mobile viewers to view a “mobile friendly” version of the site, but Google will only allow one display ad on mobile pages vs. allowing three display ads and two text ads per page on desktop versions of the site. How is this mobile friendly push good for revenue (for Google or us)?

Yes, Google announced Mobile Friendliness in websites as a ranking signal, this will active in 21st of this April…
Check your websites status in mobile friendly test
https://www.google.com/webmasters/tools/mobile-friendly/

I’ve checked my website http://www.hitasoft.com

Very Interesting post, thanks for sharing. Certainly, a lot many sites will be under the lend of Google after 21st. According to Akamai survey, 81% of sites are non-responsive. We have more things mentioned about the algorithm in our infographic. Do provide us your feedback on how you like it? – http://www.webbymonks.com/google/mobile-friendly-algorithm-infographic.html

Robert,

Since Google states that this algorithm will have a significant impact on sites’ search engine ranking, immediate action must be taken for improperly optimized sites. As stated in the Google Webmaster’s blog, companies can check their website responsiveness using the Mobile Usability Report tool (https://www.google.com/webmasters/tools/mobile-usability?utm_source=wmc-blog&utm_medium=referral&utm_campaign=mobile-friendly) simply by entering their URL.

This is not only a national but an international change. Companies all over the world will have to optimize their site accordingly. As you have said earlier in this blog post, Google has consistently “alluded to the fact…that the mobile-friendliness of your website could…impact your organic rankings.” Finally, Google has fulfilled that statement. This also means that less popular sites that are mobile-friendly will rank higher than very accredited sites that are not mobile-friendly in mobile searches. This could pose potential gains, incentive, and multiple possibilities for businesses and mobile sites.

While this only applies to mobile searches, close to 78% of all daily search engine searches are conducted on mobile devices (Sterling, 2014), greatly improving one’s chances of gaining customers and user views. Desktop searches will not change in rankings, however, companies should not be reluctant to optimize their sites. I agree with your prediction that that in a few years Google will require responsive website design for all websites in order to be ranked well in search engines.

I am incredibly curious and anxious to learn more about the unoptimized domain versus unoptimized individual page differences in rankings. It will be interesting to see how large of an impact an unoptimized page would have on the entire site ranking or if the unoptimized pages themselves will solely be discredited. No matter the change, however, the value and content of the pages will contribute to the value of the domain. This means that no matter which ranking will receive the heaviest impact, neither will hold the same ranking if it is not mobile-friendly.

Come April 21, the SEO world will observe and analyze the new Google algorithm and how to most effectively address their potential website changes. If you wish to learn more about more analysis of this change and some main characteristics found on a “Google-approved” website, please visit the JTech Communications blog at: https://www.jtechcommunications.com/news-google-penalizing-mobile-unfriendly-sites.

Thank you for your time and insight, I look forward to hearing back from you and reading more about this subject in the future.

Hi, Chelsea Adams, its amit singh , thanks for your reply, it helps me a lot and i optimize my site to a greater Extend.
once again thanks for two links related to mobile seo

Finally! I love seeing this type of change from Google, rewarding those who not only have proper site architecture but actually write mobile friendly/responsive code. Before the announcement I had been seeing these “fix mobile usability issues” messages in WMT for a few clients and its all falling into place. Also, I would love to see these announcements for all updates from Google, this way if a new Penguin algo is a few months away everyone knows when to get their disavow files in :)

A couple of clients we recently took on have already dropped due to the mobile-friendly, it started a few weeks after the November 2014 announcement. After implementing responsive markup, two of the three recovered very quickly, we are still waiting for the third to finish making their site responsive.

hi , Robert Ramirez, it is bad news for me, because for the past few days iam trying to add new images to my blog , so that it becomes interesting to reader but for mobile users my blog will be heavier to load . is there any ways to improve my blog for mobile sites ?

Your own blog is not responsive!!

Hey Robert Ramirez,

I was forwarded this article and I agree it is quite astonishing that Google would release this unprecedented news.

They have been moving quite quickly and changing the mobile search landscape so the algorithm updates don’t surprise me that much. But it doesn’t bring up some questions maybe you could answer.

1. is there any way this ‘could’ affect desktop rankings? obviously only time will tell but wondering if there were any holes that could potentially be affected.

2. If half of a website is built mobile friendly, and the other not so mobile friendly – would the algorithm only affect half of the pages? Or would it affect the domain strength as a whole?

Again, great update and looking forward to some insights.