SEO Newsletter: AdWords + Social Media = Amplified Reach

Internet marketing is evolving — are you? This month’s SEO Newsletter focuses on amplifying your business’s online reach with articles explaining how to use an underutilized and under-publicized paid, local search marketing platform, AdWords Express, and a guide intended to help a business choose which social networks are a good fit for their audience and investment. The strongest SEO campaigns work hand-in-hand with paid campaigns and social media marketing, both of which amplify a brand’s reach among new audiences.

Feature: Which Social Network Fits Best?

When first assessing social media marketing for your business, you may find yourself asking Which Social Networks Should I Invest In? In this month’s feature, you’ll read guidelines for determining if your business could be a good match for marketing, branding, community building or customer service on the six major social networks: Instagram, Pinterest, LinkedIn, Google+, Facebook and Twitter. Each of these social networks has its own rules of engagement — the more familiar a brand becomes with each social network’s nuances, the better they can leverage the social network to the benefit of their brand. Discover:

• Demographic information of users on each social network to help you find your audience online
• What brands are doing on each of the social networks that’s resulting in engagement and community growth
• Criteria that can help a business evaluate if a social network is a good fit for its products and audience

Google AdWords Express for Local Search Marketing

In How to Use Google AdWords Express for Local Search Marketing, the Smart Way, get the inside scoop on how to harness Google AdWords Express if you run or work for a local, brick and mortar business. AdWords Express is a simplified version of AdWords that allows local businesses to target regional users and show up on Google Maps with a blue promoted pin. Read this article:

• For guidance setting up AdWords Express
• For information on budgeting and geotargeting
• To find out why and when ads render through AdWords Express

News and Upcoming Events

In addition to these articles, get information on upcoming SEO training opportunities in the U.S. and abroad. In this month’s Hot Topic, get Bruce Clay, Inc. senior SEM analyst Michael Shore’s reaction to Google’s removal of paid query data in Google Analytics reporting. You’ll also learn what’s coming on April 22. In addition to these stories, readers will get a rundown of the latest news on all things related to search marketing.

For more than a decade, Bruce Clay, Inc.’s SEO Newsletter has been providing articles that help businesses stay on top of their Internet marketing game. If you want a monthly dose of Internet marketing news and information, sign up to get the SEO Newsletter delivered straight to your inbox. You can check out the archives here.

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.