Bend WebCAM Conference Marries the Technical and Personal Aspects of Marketing

Bend WebCAM 2013

Bend WebCAM is an annual conference that marries the technical and the personal aspects of marketing, resulting in an intimate summit unlike any other. The conference takes place in Bend, Oregon Oct. 14-15. Oct. 10 is the final day to save $129 when registering — use the promo code BUZZ. BCI will be on the Bend WebCAM scene, with Bruce presenting and Virginia liveblogging for the WebCAM blog. Check out the full session schedule of events.

Keynote Lineup

The keynote presentations at Bend WebCAM 2013 are not to be missed:

• Our Future: The Web of Things
  Duane Forrester, Sr. Product Marketing Manager at Bing
• Top 10 Things You Need to Know About People (video preview)
  Susan Weinshenk, Founder of The Weinshenk Institute
  Everything I Needed to Know About Marketing I Learned from Playing Dungeons and Dragons (video preview)
  Ian Lurie, CEO at Portent
• Mad Women: A Herstory of Advertising
  Christian Knight, Creative Director at INGO-Ogilvy & Grey
• The Importance of Building a Community
  Marshall Simmonds, CEO and Founder of Define Media Group.

There are many other sessions, with presenters including Luke Alley, Theresa Baicocco, Jon Ball, Alan Bonine, Ben Cook, Stephen Hindley, Michael King, David Mihm, Chris MisMash, Conrad Saam, Janet Thaeler and, of course, Bruce Clay.

Bruce – SEO for the Non-SEO: What YOU Need to Know

In this three-hour workshop, Bruce lays a foundation of how SEO works and why it benefits business, a crash course on SEO if you won’t be doing SEO yourself but need to know the language so you can make informed key business decisions. Learn:

• The point of of SEO
• How Google ranks websites
• How to measure SEO efforts
• What constitutes spam
• How to avoid spam penalties
• How SEO initiatives affect site content
• How SEO initiatives affect the IT department

Virginia Liveblogs

BCI Content and Media Manager Virginia Nussey will liveblog the following Bend WebCAM sessions so you can keep up on the conference happenings from your own screen:

Oct. 14

8:30 a.m. Mad Women: A Herstory of Advertising

9:35 a.m. The Importance of Building a Community for Your Brand, Website, Customer Base and General Well Being

1:45 p.m. Our Future: The Web of Things

2:50 p.m. Everything I Need to Know About Marketing I Learned Playing Dungeons and Dragons

4 p.m. Top 10 Things You Need to Know About People

Oct. 15

9 a.m. How to Get People to Do Stuff

1 p.m. 10 Tips for Marketing Your Business on Pinterest

3 p.m. Scaling Quality and How to Create Immortal Content

Going to Bend WebCAM? What are you hoping to learn at this year’s conference? Share with us in the comments. 

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.