Defeat SERP Giants & Mine for SEO Content: This and More in The SEO Newsletter

August’s “Inside/Outside” edition of The SEO Newsletter is hot off the press. As the name suggests, this month’s newsletter takes you inside with a look at in-house SEO content strategies and outside with a dive into competitor research. The SEO Newsletter also has the scoop on all the latest SEO and SMM news, including corporate shuffles and industry shindigs.

In “5 Internal Resources to Mine for SEO Content,” I reveal 5 in-house resources content creators can tap into when they’re looking for compelling content subjects. Learn how to create content (including articles, blog posts, infographics and static pages) based on:

• Insights and data from your your customer service and accounting departments
• Case studies, anecdotes and years of experience from resident experts at your company
• Data compiled from social media analytics and site searches that illustrate where consumer interests lie

In “Back to Basics: Competitor Research — How to Beat Giants in the Search Results,” Paula Allen walks readers through the process of SEO-minded competitor research for Wikipedia, eHow, big brand sites, government sites and education sites. By examining the strengths — and weakness — of SERP giants, webmasters can tweak their own strategies. Discover:

• What free tools are available to conduct your research
• How to create original content that can compete with majorly established sites
• What questions to ask of your competitor research results

In Education Matters, BCI alerts you to three major industry reports that were recently released — and how your business can leverage them. The August Hot Topic touches on government surveillance of Internet activity, including interaction with Google, Facebook and Yahoo — and how we must consequently reevaluate our business practices.

Read it all in the latest edition of The SEO Newsletter. And remember, you can sign up if you’d like The SEO Newsletter — with all its internet marketing optimization goodies — to come directly to your inbox each month.

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.