SEO Newsletter March 2013: The SMX Review Edition

Ready for a recap of SMX West? The March edition of the SEO Newsletter has you covered. “The SMX Review Edition” keeps readers abreast of the changing world of SEO, with critical insights from 2013’s first SMX conference at the forefront.

Including the major takeaways from SMX West, Bruce’s exclusive interview with Performance Insider discussing optimization strategy in light of Google’s Knowledge Graph, a look at Google Authorship and its effect on rankings, tips on how to maintain excellent customer relationships and more, this is a newsletter you won’t want to miss!

In the feature article, Virginia recaps the three major themes coming out of the SMX Search Marketing Expo in Capitalize on Emerging Marketing Trends Emphasized at SMX West. Fresh from attending the conference in San Jose, she notes that:

• The future of the Web is social.
• Authorship verification through Google+ has many advantages—for Google and users.
• Seemingly all-knowing Facebook can help SEOs gain insight into personas.

Virginia shares what she learned and discusses the implications of these trends.

In her Back to Basics article, Jessica explains what Google Authorship is, and how it affects author rank. This helpful article takes the guesswork out of using your Google+ account to claim authorship. Throughout Claiming your Authorship on the Web, Jessica walks readers through the process of preparing your Google+ profile and verifying authorship with Google. The article also discusses setting up Google+ pages, which allow businesses and organizations to claim authorship.

Google Authorship is a pivotal aspect of visibility and trust signals in the search engine. It is in an individuals’ and business’ best interest to optimize their Google+ Profiles (or Google+ Pages).

And from down under, Bruce Clay Australia SEO analyst Manuel Keppeler introduces a series: “Tips for Long Lasting Customer Relations.” In part one, Mannie shares his insights on Managing Client Expectations and Encouraging Participation.

Mannie reminds readers how important it is to keep existing customers happy—confident they can trust your capability, integrity and delivery. An integral part of accomplishing this is keeping the lines of communication wide open and clear. When working on projects, there should be clear outlines, established timelines and a designated point person, as well as iteration and confirmation throughout every step of a project.

The SMX Review Edition is packed with more exclusive content that you’ll definitely want to read.

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Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.