SEO Newsletter: Video Optimization, Likes versus Links and the ROI of SEO

If you missed it as you were running out for your weekend, here’s a quick look at what’s in this month’s SEO Newsletter.

Bruce Clay starts things off with our feature story, Are Likes the New Links? Looking at the current search landscape, Bruce makes bold predictions that links are soon going to suffer devaluation as a standard of measure for the search engines. Instead, authority, trust and relevance will be based on the way humans assign them, using social signals such as Facebook “Likes”.

Jessica Lee takes things back to basics in Videos, YouTube and Being Found Online. She breaks down for the new marketer why video is so important and what you need to do in order to make videos work for you.

Next, there’s the wisdom of our pals from down under. Des Odell jumps into Calculating the ROI of SEO with a clean, clear-headed look at why SEO is absolutely measurable in terms of ROI.

Finally, we come to the news and lead off with the Hot Topic of the month: Google Places and what the heck you need to do in order to get ahead of the localization wave without getting crushed.

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Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.