VIDEO: Paid Search Leaders from Bing Talk PPC Hot Topics, Tips & Tricks #SMX

In advance of Search Marketing Expo (SMX), speakers and PPC experts Christi Olson and Purna Virji talked with Bruce Clay, Inc.’s Kristi Kellogg and David Szetela! These paid search leaders dive into PPC hot topics including:

• Product Listing Ads
• How to keep Shopping Campaigns creative
• How social ads fit into the overall paid search strategy
• Optimizing a mobile site for a good quality score

Watch the full conversation below.

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Are you headed to SMX West? If so, we will see you there! And if not, don’t worry — our blog will be bursting with live coverage of key SMX sessions. Check out our liveblog schedule to know what sessions/speakers will be covered March 1-3.

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.