Code Typo In Google Analytics Demographics and Interests Reports Snippet

For those of us using Universal Analytics – the code will not allow for demographic data – anyone know how to fix this?

Here is a sample of Universal Analytics code that will not validate for the demographic data.

(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘UA-12345678’, ‘yourdomain.com’);
ga(‘send’, ‘pageview’);

just an update…

the business with ‘.’ – your article is correct.

also, after trolling around and trying a few things, i found a 30oct2013 link that makes me think this is all a bit early:

http://productforums.google.com/forum/#!topic/analytics/4hQJLrojd38

Thanks for your article. I looked on Yoast but didn’t find anything mentioning this, so far.

Here’s the real plugin code [below] – a bit more involved than the example.

Isn’t there a missing ‘.’ in ‘google-analytics.com/ga.js’?
Should read ‘.google-analytics.com/ga.js’?

And correspondingly, should
‘stats.g.doubleclick.net/dc.js’ read
‘.stats.g.doubleclick.net/dc.js’?

Do you happen to know ramifications (if any) for current_user_can ‘manage_options’ in the suggested changes for demographics? Is the value ‘u/ga_debug.js’ still a valid $script value?

(function () {
var ga = document.createElement(‘script’);
ga.type = ‘text/javascript’;
ga.async = true;

ga.src = options[‘gajsbruceclaying’] && !empty( $this->options[‘gajsurl’] ) )
{echo “‘” . $this->options[‘gajsurl’] . “‘;”; } else {
$script = ‘ga.js’;
if ( current_user_can( ‘manage_options’ ) && $this->options[‘debug’] )
$script = ‘u/ga_debug.js’;

echo “(‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/” . $script . “‘”;}
?>;
var s = document.getElementsByTagName(‘script’)[0];
s.parentNode.insertBefore(ga, s);
})();

Hi Chelsea, Thanks for the suggestions. I am running analytics code via “Analytics for WordPress” plugin by Joost. However, there is no option for the code as you mentioned here to update via “Analytics for WordPress” plugin. Do you have any idea how to do that? Thanks in advance.

Any word on how to collect demographics and interest data for sites using Universal Analytics? (https://support.google.com/analytics/answer/2790010)