5 Steps to Migrating Your Personal Facebook Profile to a Business Page

Facebook Upgrades Small Business Site
via MediaPost

To encourage small and medium-sized businesses to advertise on Facebook, educational website Facebook for Business was revamped with tools and tutorials to help advertisers reach an appropriate audience and measure performance. “F-Commerce”, tactics for generating business through promotions on Facebook, has yet to gain traction; online sales traced to social media dropped to 1.9% in the second quarter from 2.4% in the first quarter.

Making social media work for you and your business
via The Guardian

If you haven’t thought about how social media can help your business, you’re overlooking a major opportunity for connecting with customers, partners, celebrities and the media. Explore how Twitter, Facebook and LinkedIn can attract new customers, increase brand awareness and aid customer service. Then move on to other social networks for online communication and connections.

Big Business’s Social Media Buying Frenzy
via The New York Times

In the last few months, Oracle, Salesforce and Microsoft have been among the big businesses buying companies that make collaborative online social communication and media management easy for nontechnical types. Acquisitions of social media companies happens fast and for big bucks, suggesting that social media is approaching mainstream status among marketing channels.

How Big Brands Create Social Media Campaigns
via Mashable!

When look to big brands for social media marketing case studies, familiar trouble spots surface which SMBs can learn from. Social media campaigns require non-stop interaction by the business. Real-time metrics can inform ROI-driven tweaks on the fly. But use caution when collecting social media metrics as too much data can amount to noise.